Focus 5: “Well beyond technological advancements, a new mobility culture?“

Significant improvements have been achieved in the mobility fi eld to make our mobility safer, cleaner and more interconnected. But this will become sustainable only if we change our habits in terms of transportation. How can optimodal behaviors be favored? How can responsible mobility become accessible to the greater number? How can a sustainable mobility ecosystem be implemented?

Introduction to the Focus: “Barometer on french people’s opinion about sustainable mobility, SNCF - Mobivia Groupe for The Planetworkshop”. Presentation by Jean-Daniel LEVY, Head, Public Opinion Department, Harris Interactive (France)

• Bénédicte BARBRY, Director of Communications and Sustainable Development, Mobivia Groupe (France)
• Bernard EMSELLEM, Senior Vice President, SNCF (France)
• Fernando LOZADA ISLAS, Professor of Transport Engineering and Urban Mobility, Autonomous University of Ciudad Juarez (Mexico)
• Mercedes MUÑOZ ZAMORA, Director, European Greenways Association (Spain)
Moderator: Dominique PIALOT, Journalist Green Business, La Tribune (France)